Zoë May is a fashion designer based in Naarm / Melbourne. Her playful, small-batch knitwear label centres around the art of slow making. Each collection is designed for trans-seasonal wear, celebrating luxurious textures and saturated colours that evoke joy.
Each garment is carefully created by hand in her Brunswick studio using vintage domestic knitting machines and hand knit/crochet techniques. Pieces are produced in limited quantities and designed to be treasured.
Making Practice
Knitwear is unique in its potential for zero waste design. Our garments are fully-fashioned knits - meaning that each piece is knit to shape, leaving no offcuts. All scraps, swatches, failed samples and even other salvaged knits can be pulled back and reknit - given a new life.
Our studio uses a combination of Australian merino wool, end-of-mill wools, linens and rayons, and other salvaged yarns to create joyful, heirloom quality pieces. All packaging materials are plastic-free, recyclable/compostable.
Values & Sourcing
Zoë is heavily influenced by the Fibershed movement - a term coined by Rebecca Burgess in 2011, describing the geographic region from which come all of the resources to make an article of clothing.
A core value for this label is to source materials and makers within the smallest possible radius, contributing back into our valuable local network of farmers and artisans.
Where this is not possible, imported materials will always be certified organic, biodegradable and ethically produced, so that they will cause no further harm by entering our fibershed.
If you'd like to be a part of our little world in some way, please get in touch at hello@heyzoemay.com .